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Packaging design originated from women
 Women are now increasingly involved in work, earning money and shopping, so they have a significant impact on today's product packaging. A series of international surveys show that the color and shape of the packaging, as well as the image and text of the product, will affect women's preference for cosmetic bottles and cosmetic tubes. In addition, women of different ages have different needs for product packaging. The figures and conclusions are also of reference to the Chinese market.
With the increase of education level and the ability to earn money, the purchasing power of women today is undoubtedly in a rising trend, and this trend has been going on for some time, and this is no longer a secret. For example, in the United States, there are more women (57.2%) and masters (58.9%) in recent years than men (source: National Center for Education Statistics). And the median income of women, at least when compared with men, is rising rapidly. In the past 30 years, the median income of men has only increased by 0.6% while that of women has increased by 63%. Given the state of income growth, it is not surprising that women's influence on purchasing decisions has increased.
 
The published statistics are somewhat different, but in general, 80% to 85% of all consumer purchases in the United States have been recognized. When certain product categories involve women, it will greatly exceed this purchase ratio, just like non-prescription drugs and food products, of which women account for 93% (data source: About website). Because of such a large impact on procurement, it is followed by women's packaging, including everything from today's automotive ergonomics to vitamin bottle closures.

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